Weekly Web3 Brand Tracker

🦧 Yuga Labs acquires WENEW

WENEW, which was co-founded by the famous artist “Beeple”, has collaborated with a number of brands including Gucci, Playboy, and Wimbledon. More.

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👟 Nike launches new web3 platform .Swoosh

Swoosh is the home of Nike’s web3 efforts. In collaboration with Polygon, the platform allows Nike’s community to ‘co-create the future of Nike’, access virtual events, purchase Nike’s digital wearables, and unlock real-world benefits such as physical apparel and access to pro athletes. Nike plans for its creations to be interoperable among metaverses and blockchain games. More.

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🧢 Adidas’s World Cup teaser features a Bored Ape

Adidas’s Indigo Herz Bored Ape NFT, which the brand purchased last September, featured in the advert alongside Messi, Benzema, and Stormzy. More.

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💆‍♀️ Dove Pakistan launches NFTs in campaign to help damaged hair

As part of the campaign, 10 winners will be chosen to win NFTs which grant their owners real-world benefits including a year’s supply of Dove shampoo. More.

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🍏 Job posting suggests Apple plans to build its own metaverse

The job post suggests that the technology giant is looking for engineers who can develop a 3D mixed-reality world for its coming headset. More.

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🚘 Skoda enters the metaverse

In the Skodaverse users can drive the newest ENYAQ Coupé RS iV model, create custom avatars & interact with Skoda’s NFT collections. More.

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👑 Harry and Megan Markle to launch metaverse experience

The Duke and Duchess of Cambridge have partnered with metaverse platform, pax.world, for the launch. More.

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⚽️ Manchester United to gift first ever official NFTs to fans

In partnership with their official sponsor, Tezos, Manchester United plan to give fans free NFTs to kick-start their move into web3. More.

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🏈 Rarity league has released a set of officially licensed NFL helmet NFTs

The collection will have utility on NFL Rivals, an arcade-style game where collectors can gain access to special events, in-game rewards, and more. More.

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💄L’Oreal & Maybelline partners with Ready Player Me

The partnerships with the leading interoperable metaverse avatar platform enable brand-customized hair and makeup styles for avatar characters. More.

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🟡 Cristiano Ronaldo launches NFT collection in collaboration with Binance

The CR7 NFT collection will be Ronaldo’s first official NFT drop. More.

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👚Adidas Originals reveals new 16 piece NFT collection of interoperable virtual wearables

The wearables were airdropped to Phase 2 Capsule NFT holders. The wearables can be worn by virtual avatars and have been designed to be interoperable with other identity-based projects and metaverses. More.

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🥤PepsiCo India to launch NFTs for Indian customers celebrating Pepsi Black

The Pepsi Black Zero Sugar collection will feature 20 NFTs. The NFTs will be given away to the winners of the #PepsiBlackeffect challenge. More.

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🪞Charlotte Tilbury unveils 3D virtual store

Charlotte’s Beauty Realm is the brand’s first virtual store and comes with a gaming experience. The store is launching in the experiential e-commerce platform, Odyssey. Visitors will be able to buy products in the store. More.

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💇🏾‍♀️ TRESemme enters the metaverse

The TRESverse will feature a virtual salon, where users can style their avatars. More.

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🎾 ATP Tour announces upcoming data-driven NFT collection

The LOVE collection comprises 300 NFTs based on data from the Nitto ATP Finals and was created in collaboration with Art Blocks Engine & artist, Martin Grasser. More.

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👗 Givenchy and Bstroy launch NFTs alongside a new physical collection

LVHMs Givenchy has partnered with the streetwear brand to offer free NFTs to purchasers of the new clothing line. More.

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❤️‍🩹A number of NFT collections are stuck on the currently disabled FTX NFT marketplace

Brands including Tomorrowland, Coachella, Steph Curry, Mercedes & the Golden State Warriors all have their NFTs stuck on insolvent FTX, leaving fans unable to interact with their collectibles. The brands are actively looking for solutions. More.

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🥣 Kelloggs’ Poptarts creates in-game NFT characters for Blankos Block Party

Poptarts’ NFT characters will be playable within the NFT-based game. More.

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🏎️ Azuki featured on Red Bull F1 cars for the last race of the 2022 season

Azuki #8494 could be found between Tezos and Bybit. More.

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🥃 Johnnie Walker lets NFT holders vote on the design of a new bottle

The leading whisky brand has partnered with artist VANDYTHEPINK to submit designs for the bottle on which NFT holders will vote. The design with the most votes will be used for a new exclusive range of Johnnie Walker Blue Label. More.

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Thanks for reading & see you next week!

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This article was originally published on Hackernoon