Weekly Web3 Brand Tracker
George Hammick
Research Lead
News
April 17, 2023

Weekly Web3 Brand Tracker

🎡 Mastercard released free NFTs and launches Web3 music accelerator

The Mastercard Music Pass NFT provides access to the Mastercard Artist Accelerator Program, offering musicians tools and resources to boost their Web3 music careers. More.

‍

πŸ‘Ÿ Adidas releases Chapter 1 of its ALTS Dynamic NFT collection

ALTS by Adidas is a dynamic NFT that will evolve based on your decisions and engagement. The result is a unique PFP, with a final form based on how you interact with the experience. In addition to the utilities available to every ALT, there will be exclusive utility that is determined by your ALT[er] ego to provide further benefits tailored to your interests. More.

‍

πŸ‘” Gucci and Vans launch first co-branded Roblox world

In Gucci Town x Vans World, players can complete a scavenger hunt to collect fabrics and patterns and redeem free co-branded items for their Roblox avatars. More.

‍

🧒 Hugo Boss releases new baseball cap with NFC tags

The tag allows buyers to create NFT digital twins and dress their metaverse avatars. Users can also create a full-body 3D avatar on the "Ready Player Me" metaverse platform using a selfie. The interoperable avatars can wear the brand's digital baseball caps and hoodies. More.

‍

🎢 LimeWire releases new game with crypto rewards

The game simulates music pirating nostalgia and offers players the chance to win crypto. More.

‍

🏘️ Ami has recreated a Parisian neighborhood on metaverse platform Zepeto

Users can purchase 14 digital replicas from the fashion brand's spring 2023 collection, and there will be a dedicated page on Ami's e-commerce site, enabling customers to purchase physical items. More.

‍

πŸ“Ί Telstra, Dalet, and Eluvio launch Video Service and Web3 Content Distribution Solution

Australia’s largest telco Telstra has partnered with broadcast solutions and services provider Dalet and content blockchain Eluvio to deliver an end-to-end Video Service and Web3 Content Distribution Solution (CDN). Benefits include a simplified media supply chain, cost efficiency, new revenue streams, enhanced security and reduced risk of piracy, and eco-friendly. More.

‍

🎀 Coachella 2023 is set to launch its first Metaverse activation

Coachella Island is a Fortnite experience where attendees will be able to tour the grounds, take part in dance competitions, and purchase in-game merchandise. More.

‍

✈️ Changi Airport Group partners with Accenture for Roblox experience

ChangiVerse is a digital representation of the airport where visitors can access a range of activities and social experiences. The metaverse experience aims to boost customer acquisition, engagement, and brand loyalty. More.

‍

πŸ’° Billionaire Boys Club has released a limited edition NFT tee shirt featuring an NFC chip

The tee shirt is available exclusively to BB3 token holders and is the first in a series of physical items with NFC technology. Owners can claim the NFT by tapping the NFC chip on a mobile device.

‍

πŸ“Έ Canon USA is preparing to launch a brand-new NFT marketplace

The Cadabra marketplace will focus on photography. Various kinds of tokenized photographs will be available on the Cadabra marketplace, and participating artists can sell tangible prints of their work, providing a new income source. More.

‍

🍦 MyFroyoLand has launched a metaverse store connected to rewards and loyalty program

MyFroyoLand World is designed to increase footfall in physical stores and boost sales. The store is also connected to Interality’s rewards and loyalty program which uses blockchain-based rewards to encourage customers to visit the brand’s real shops and share their experiences on social media. More.

‍

πŸ₯ƒ Jack Daniel's is offering NFT collectibles of exclusive content and unreleased tracks from Australian music artists

The whiskey brand's Music Drop allows Aussie music lovers to immerse themselves in the web3 space. More.

‍

πŸ‘Ÿ Chalhoub Group's SOL3MATES launches NFT collection and exclusive sneaker

The SOL3MATES OG NFT collection grants access to the SOL3MATES community and priority access to their first limited edition sneaker drop, "Sirocco 1", equipped with blockchain-enabled authentication via an NFC tag. More.

‍

🎨 Reddit releases Gen 3 NFT collection on Polygon from over 100 artists

The collection includes thousands of NFTs, minted on the Polygon network. More.

‍

🍡 Boba Guys collaborates with Solana for on-chain loyalty rewards program

The popular tea shop plans to integrate NFTs and token-gated experiences to enhance consumer engagement. More.

‍

‍

Follow us on social media

twitter.com/nfttech

www.linkedin.com/company/nfttech/

‍

Always stay up-to-date on the world of web3

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

icon
Prev. article
Next article
icon